Everyone should want to work here right?

We all know attracting talent to the regions should be a cinch, but often candidates in big cities can’t see past the sizeable drop in income they will likely have to wear. I spoke about this recently at a meeting of the Waikato/Bay of Plenty Consultant Surveyors. This group, made up of the owners and…

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Executive success in regional NZ

You’re a Marketing Manager in Auckland, and you’re applying for a Marketing Manager’s job in Tauranga. It’ll be exactly the same kind of job, right? Similar support, similar focus, similar outputs. Um, no. One of the most significant differences that I have observed between the regions and the main centres for Senior Executives and middle…

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Fewer fish, smarter fishing

At the start of your career, you can afford to take a few wrong turns. You might join a company which, you later realise, you find too boozy, too patriarchal, too sporty, too serious. Maybe the work is not what you expected it to be, or it’s in the boondocks and the commute is a…

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If your employees are leaving for the lifestyle and relative affordability of the regions, maybe you should join them?

Moving your business to Tauranga is no small consideration. The upheaval, the cost, the hours spent establishing new relationships. And yet, more and more companies are doing just that. The Bay of Plenty’s innovative Priority One economic development agency has followed its determined business attraction strategy since its inception in 2001, and in a targeted…

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